Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers, According to Research from OAAA & Morning Consult

Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers, According to Research from OAAA & Morning Consult

1/3 of consumers are persuaded by influencers to make a purchase WASHINGTON, April 19, 2023 /PRNewswire/ — New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same […]

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Filmhedge Leads 1st Atlanta Delegation to Cannes Film Festival, Marche Du Film

Filmhedge Leads 1st Atlanta Delegation to Cannes Film Festival, Marche Du Film

International trip to Cannes 2023 touts Atlanta’s entertainment fintech ecosystem and promotes the city as a world-class destination for film and television production.

Filmhedge Leads 1st Atlanta Delegation to Cannes Film Festival, Marche Du Film
FilmHedge CEO, Jon Gosier

FilmHedge CEO, Jon Gosier at Cannes

Filmhedge CEO, Jon Gosier, will lead the first delegation of City officials and business leaders to the Cannes Film Festival, May 16 through May 27.

Gosier, who founded Filmhedge in 2020, understands the importance of not only attending The Cannes Film Festival but of contributing to the success of the critical financial landscape that can make or break a successful year for filmmakers.

“Filmhedge is sponsoring the Marche du Film’s International Film Finance Forum as well as a number of other events at Cannes like the Producer Forum, where many films land lucrative distribution and sales deals,” said Gosier. “These events comprise the top echelon of the entertainment industry. As a funder of films with budgets as high as $50 million, globally, Filmhedge has an important seat at the table. Atlanta has an important seat at the table. We need to celebrate that fact,” Gosier said.

On Tuesday, April 18, at The Garden Room of the Atlanta St. Regis Hotel, Filmhedge hosted Atlanta’s critical assembly of economic leaders for film and television production for the first Annual Cannes+Atl.

Cannes+Atl is an association of local investors, producers, bankers, and others who will host events in both Atlanta, GA, and Cannes, France aimed at celebrating Georgia’s contributions to the Film and TV industry.

With support from city officials, Atlanta delegates, and members of Cannes+Atl, the principals are excited to be present and meet decision-makers at the 76th Annual Cannes Film Festival in Cannes, France in May.

When asked what motivated the launch of Cannes+Atl, Gosier responded, “I’ve been hosting and sponsoring events for 6 years at Cannes, the most prestigious and largest international film festival in the world.” Gosier continued, “I’m always there championing Georgia’s entertainment infrastructure, its state tax incentives, and various local creators. Recently, it dawned on me that Atlanta, and Georgia more broadly, really had no prominent ‘voice’ at the conference. Last year I sponsored an event from another State because there was no Georgia event to support. I asked myself, how is that possible? This gap inspired my team to create one. FilmHedge is happy to give back to the state of Georgia, which has become so important to the entertainment industry.”

Present at Cannes+Atl were Marsei Martin – star of ABC’s Blackish and Executive Producer at Genius Productions; Joshua Martin, President, Genius Productions; Bobby Huntley, Director; Doug Cash, Vice President HULU; Cardelia Hunter, Director of The Atlanta Mayors Office of Film & Television; Brandon Butler, Owner ButterATL; Paris ‘PK’ Kirk, PK Music Management; Melissa Proctor, CMO of The Atlanta Hawks; Kaleeta McDade, Chief Experience Officer, VLMY&r; Ryan Millsap, CEO The Blackhall Group; Jessica White, Producer, Model; Rodney Ho, Entertainment Reporter, Atlanta Journal Constitution; and others.

Ryan Millsap, CEO of The Blackhall Group, and founder of Blackhall Studios says, “The missing pieces in the Georgia Film ecosystem are money, development, and distribution; We need Georgia capital to invest in film and television imagined in Georgia, developed in Georgia, and distributed by Georgia entertainment companies. I’m thrilled to hear that Jon Gosier and Filmhedge are growing an entertainment capital company based in Georgia.” Millsap continued, “Truly, we need Georgia-based Capital making money in film and television.  Capital is integral to the long-term independence and sustainability of the entertainment industry in Georgia. Today our industry is dependent on a tax credit, but with enough capital in the space we could one day have an entertainment economy like Los Angeles that functions organically with or without a tax credit. We aren’t there today, but growing Capital companies takes us one step closer.”

Joshua Martin, President of Genuis Productions, and father of Marsai Martin of the ABC sitcom Blackish, knows how critical it is to think creatively and to take risks. “Our goal at Genius is to mine and nurture stories that might be overlooked by mainstream entertainment studios.” Continuing, Martin went on to say, “My job is to find that diamond in the rough. Filmhedge is a unique catalyst that not only diversifies funding but also breaks the money mold to diversify opportunity.”

About FilmHedge

Founded in 2020, FilmHedge is a fintech platform that provides private credit and financing solutions to qualified TV and Film producers, offering up to $10 million per Film or TV production. In addition to financing, the company uses data to track Film/TV production financial data, interest rates, and the creditworthiness of producers and production companies. In 2022 FilmHedge successfully closed on $100 million in financing to meet growing demand. For more information on FilmHedge visit: https://www.filmhedge.com

About Cannes+Atl

In its inaugural year, Cannes+Atl is a loose industry association and delegation of Financiers, Production Companies, Directors, and other local stakeholders aimed at celebrating and highlighting Georgia’s contributions to the international film community, while also attracting new business to the State. For more information on Cannes+Atl visit: https://cannesatl.com

Contact Information:

Nye Ballard

Marketing Manager

[email protected]

(205)566-9120

Related Images


FilmHedge CEO, Jon Gosier

FilmHedge CEO, Jon Gosier

FilmHedge CEO, Jon Gosier at Cannes


FilmHedge, Atlanta, GA

FilmHedge, Atlanta, GA

FilmHedge out of Atlanta, GA

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Filmhedge Leads 1st Atlanta Delegation to Cannes Film Festival, Marche Du Film

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The Little Mermaid: Lin-Manuel Miranda on being devoted to the original

The Little Mermaid: Lin-Manuel Miranda on being devoted to the original

As a big fan of the original, Lin-Manuel Miranda would ensure not to screw up writing new songs for The Little Mermaid. The go-to artist for musicals in recent years is the writer/creator of the newest sensation, Hamilton, Lin-Manuel Miranda. The esteemed songwriter has been behind such music for films like In the Heights, Moana, […]

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LEXUS UNVEILS INSTALLATION BY SUCHI REDDY, SHAPED BY AIR, ALONGSIDE PROTOTYPES BY LEXUS DESIGN AWARD WINNERS DURING MILAN DESIGN WEEK

LEXUS UNVEILS INSTALLATION BY SUCHI REDDY, SHAPED BY AIR, ALONGSIDE PROTOTYPES BY LEXUS DESIGN AWARD WINNERS DURING MILAN DESIGN WEEK

AT SUPERSTUDIO, REDDY‘S IMMERSIVE ENVIRONMENT DRAWS INSPIRATION FROM THE LEXUS ELECTRIFIED SPORT AND COMPLEMENTS EMERGING DESIGNERS’ WINNING VISIONS FOR THE FUTURE PLANO, Texas and MILAN, April 17, 2023 /PRNewswire/ — Today, Lexus unveiled Shaped by Air––an installation by acclaimed New York-based artist and architect Suchi Reddy, founder of Reddymade Architecture and Design––alongside prototypes by the […]

The post LEXUS UNVEILS INSTALLATION BY SUCHI REDDY, SHAPED BY AIR, ALONGSIDE PROTOTYPES BY LEXUS DESIGN AWARD WINNERS DURING MILAN DESIGN WEEK first appeared on Old Post Books.

Twister 2: Helen Hunt was developing her own sequel with Daveed Diggs and Rafael Casal

Twister 2: Helen Hunt was developing her own sequel with Daveed Diggs and Rafael Casal

Helen Hunt wanted to direct Twister 2 and was writing the script with Daveed Diggs and Rafael Casal… but the studio wasn’t interested A follow-up to the 1996 disaster film Twister (watch it HERE) has been in and out of development for over twenty-five years. A few months ago, it was announced that one is […]

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Melbourne Venues Are Using HeadBox’s Power Host Product to Secure Millions Worth of Event Bookings

Melbourne Venues Are Using HeadBox’s Power Host Product to Secure Millions Worth of Event Bookings

HeadBox’s Power Host product is giving venues from across Melbourne more exposure, enabling them to stand out from the crowd and get in front of the clients they want.

Melbourne Venues Are Using HeadBox’s Power Host Product to Secure Millions Worth of Event Bookings
HeadBox

HeadBox

With millions of function venues Melbourne-wide, it’s important for venues to stand out from the crowd and get in front of clients they want. The Power Host product from leading event tech platform, HeadBox, offers more marketing and leads to venues, increasing exposure across the HeadBox website, marketing channels and with the in-house corporate event planners.

According to HeadBox, function rooms Melbourne-wide with Power Host will have a ‘recommended’ tag and will be given feature spots on the homepage and City Collection pages. Power Hosts also get priority access to relevant HeadBox event planner proposals that are received from HeadBox Business clients or are over $15k.

Melbourne is a vibrant and bustling city with a thriving business community, making it an ideal location for corporate events. With more than $3.5m worth of events coming through the HeadBox platform in just 2 months, Power Host venues are filling up their event calendars quickly.

Challenging outdated venue marketplaces that just aren’t working, HeadBox is on a mission to transform event planning into something simple, hassle-free and fun. Enabling venues to reach new audiences, access the most relevant leads, increase occupancy rate and enjoy more sales and revenue, HeadBox is the next-generation platform for in-person meetings and events. 

HeadBox offers a suite of tools and services designed to assist venues in Melbourne in securing more corporate events in 2023. These features streamline the booking process, increasing the likelihood of securing the event.

By utilizing HeadBox, hosts have the ability to showcase their venue in the best possible light. By creating a comprehensive profile of the venue that includes high-quality images, virtual tours and detailed descriptions of facilities and services, event planners can gain a clear understanding of what the venue has to offer, differentiating them from others in Melbourne and boosting chances of securing more corporate events.     

To learn more or to search for corporate or party venues Melbourne-wide, visit HeadBox online.   

About HeadBox

HeadBox is Australia’s fastest-growing event tech company, on a mission to reinvent the global events industry through technology. With a focus on building human-kind event tech, HeadBox is the easy way to plan meetings and events with confidence, connecting people with spaces to make brilliant things happen, everywhere.

Contact Information:

Headbox AU

Marketing Manager

[email protected]

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Melbourne Venues Are Using HeadBox’s Power Host Product to Secure Millions Worth of Event Bookings

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The Ark season 2: Syfy orders more episodes of the sci-fi thriller

The Ark season 2: Syfy orders more episodes of the sci-fi thriller

Syfy has ordered season 2 of the sci-fi thriller series The Ark, created by Dean Devlin and Jonathan Glassner Season 1 of the sci-fi thriller series The Ark will be wrapping up next week, when the last episode airs on Syfy on April 19th. But if you’ve been worried that the story is going to […]

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Arts High School Wows Audiences with Their First Musical Production in Over a Decade: “The Wiz”

Arts High School Wows Audiences with Their First Musical Production in Over a Decade: “The Wiz”

NEWARK, N.J., April 11, 2023 /PRNewswire/ — In partnership with the Progressive Theater Company, the Newark Board of Education’s Arts High School produced its first full musical in over ten years, performing a spectacular rendition of “The Wiz”. The production was met with rave reviews, enthusiastic theater-goers and sold-out performances, representing the incredible talent and […]

The post Arts High School Wows Audiences with Their First Musical Production in Over a Decade: “The Wiz” first appeared on Old Post Books.