Psycho: The Lost Tapes of Ed Gein docuseries comes to MGM+ in September
Originally published at https://www.joblo.com/ed-gein-docuseries/ The post Psycho: The Lost Tapes of Ed Gein docuseries comes to MGM+ in September first appeared on Digital Gossips.
Lionsgate’s Confidential Informant trailer finds Mel Gibson, Dominic Purcell, Nick Stahl, and more caught in a downward spiral of crime. Lionsgate debuted an explosive trailer for its new thriller Confidential Informant on Tuesday, bringing Mel Gibson, Dominic Purcell, and more to screens for a film about corruption, cover-ups, and the fallout from times at war. Dominic Purcell […]
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The new Resident Evil movie that’s in development, Resident Evil: The Umbrella Chronicles, appears to be based on Resident Evil Zero Last week, we heard that the 2021 live-action feature Resident Evil: Welcome to Raccoon City may be getting a follow-up of sorts, as a project called Resident Evil: The Umbrella Chronicles is in the […]
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Chris Hemsworth calls Furiosa, the upcoming Mad Max: Fury Road prequel from George Miller, the best experience of his career. Chris Hemsworth has tackled plenty of blockbusters throughout his career, including Star Trek, Thor, Men in Black: International, Ghostbusters, and more, but we haven’t seen the project he’s the most proud of. Chris Hemsworth told […]
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Perry Mason has been canceled after two seasons as HBO has decided not to move forward with another season of the legal drama. Deadline reports that HBO has canceled Perry Mason after just two seasons, which is sure to upset fans as the recent season finale ended on something of a cliffhanger. The drama series […]
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We all have our favorite seat at the movie theater, but Christopher Nolan says it depends on how the film is presented. Christopher Nolan is one of the most vocal and intelligent proponents of the theater-going experience. From challenging the industry’s use of streaming services to encouraging the use and preservation of film stock to […]
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CTV publishers using Innovid’s platform now have seamless access to Infillion’s award-winning value exchange ads.
NEW YORK, June 7, 2023 (Newswire.com)
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Infillion, an advanced media buying platform, today announced a partnership with Innovid Corp. (NYSE: CTV), an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, connected TV (CTV) and digital, to together bring simplified creative workflow and expanded publisher reach for Infillion’s award-winning choice-based CTV ad technology.
With this industry-first partnership, CTV publishers that utilize Innovid’s software development kit (SDK) will have seamless access to the choice-based, interactive streaming ads that Infillion pioneered without needing an additional technology integration. Infillion’s TrueX value-exchange ad experiences respect consumers’ time, attention, and privacy as well as provide impactful benefits to all parties in the industry. Consumers get shorter ad breaks, advertisers get exclusive guaranteed attention, and publishers get higher revenue per commercial break.
At the foundation of this partnership is Innovid’s CTV Composer. Within the tool, designers and developers can build interactive and dynamic CTV ad experiences in a matter of hours. Critically, ads developed using Innovid’s CTV Composer are built to communicate with the company’s proprietary SDK, enabling one creative experience to run seamlessly across 25+ connected TV device types. Access to Innovid’s CTV Composer means having the ability to offer advertisers a way to quickly develop engaging, interactive choice-based CTV ads that can run across the breadth of Innovid’s publisher footprint at scale.
“We are happy to partner with Infillion to provide first-to-market Innovid Composer technology that simplifies choice-based CTV ad development and delivery,” said Krista Panoff, Global SVP, Enterprise Development at Innovid. “Innovid’s CTV Composer’s ability to build interactive CTV ads is foundational to enabling this. Unlike desktop and mobile, CTV devices lack video player and tag type standardization. As such, delivering the same interactive and personalized experiences across the growing streaming space requires the installation of an SDK. Innovid’s CTV Composer is the solution to the industry’s lack of CTV standardization.”
Research released last month from Innovid has revealed that CTV is now responsible for half of all video ad impressions and continues to grow. Interactive ad formats on CTV, the same research found, drive over 600% more lift in engagement over standard pre-roll video ads, and also outperform the latter with a completion rate of 96.4%.
“Our partnership with Innovid delivers a more frictionless experience for publishers and outstanding engagement for consumers in a category that is often fraught with waning attention,” said Lauri Baker, SVP, Partnerships at Infillion. “Demand for CTV-only TrueX campaigns grew 10X last year as the industry continues to embrace consumer-first ad innovation for streaming audiences. With Innovid, we’re meeting that demand and guaranteeing for advertisers that consumers have not just seen but also interacted with their marketing messages.”
The two companies share a commitment to uncompromising quality and premium experiences that have frequently been recognized with top industry awards and accolades. Innovid was honored last year in the Digiday Technology Awards as the Best Video Ad Server. Infillion’s in-house creative services have built campaigns that have been honored by the Webby Awards, Festival of Media, the Creative Media Awards, and the ARF David Ogilvy Awards, and in 2023, Infillion was named Top Agency at the IAC Awards, which honor creative technical development.
About Innovid
Innovid (NYSE:CTV) powers advertising delivery, personalization, and measurement across linear, connected TV (CTV) and digital for the world’s largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit https://www.innovid.com/ or follow us on LinkedIn or Twitter.
About Infillion
Infillion is an advertising technology and solutions company that has built the most advanced media buying platform in the digital advertising industry — offering CTV, value-exchange products including TrueX, premium-rich media and display, live fan experiences, location technology and first-party data via its Gimbal commerce business. Infillion serves brands of any size, publisher partners, and media-buying agencies in the world with campaigns for clients such as Amazon, Microsoft, Bank of America and T-Mobile, and works with more than 200 publishers including A&E, Roku Audacy and FOX. Infillion’s advertising solutions offer unparalleled engagement and scale, premium inventory, award-winning creative and superior targeting and measurement, all unconstrained by walled gardens. Infillion’s mission is to advance the $700 billion digital advertising industry by improving user experiences and by providing high-attention ad formats and services that respect consumers’ time, attention and privacy. To learn more, visit https://www.infillion.com/ or follow us on LinkedIn or Twitter.
Contact Information:
Alyssa Kehoe
DiGennaro Communications
Original Source:
Infillion, Innovid Partner to Scale Reach and Streamline Workflow for Interactive CTV Ads
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Bryan Singer is developing a self-financed documentary which will address the sexual assault allegations against him. X-Men director Bryan Singer has largely stayed under the radar for the last few years, but Variety reports that he could be plotting a comeback which would kick off with a self-financed documentary addressing the sexual assault allegations against […]
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Paramount Pictures releases the final trailer for Transformers: Rise of the Beasts which gives us Unicron and plenty of robot mayhem. With just a few days to go before the release of Transformers: Rise of the Beasts, Paramount Pictures has released the final trailer for the latest installment of the franchise. Transformers: Rise of the […]
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Attention all fashion enthusiasts and luxury aficionados! ✨ Get ready to be enthralled by the incredible world of haute couture as we invite you to watch the sensational Debbie Wingham @debbie_wingham on Gossip Stone TV in her captivating reality show, “The Most Expensive”! 💎🎬
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