
Govan to Lead $100 Million Fund Spearheading Innovation and DE&I Initiatives
LOS ANGELES, Aug. 16, 2023 /PRNewswire/ — Gloria Govan, trailblazing leader in cannabis and Founder/President of RLNTLSS Brands, today announced her appointment as General Partner of Alta II, a leading real estate lender committed to providing innovative and efficient financing solutions to the cannabis sector. In this role, Govan brings over a decade of experience and her commitment to DE&I and innovation to the forefront of the cannabis real estate lending market.
With a keen interest in cannabis sparked by her mother’s diagnosis with breast cancer in 2005, Gloria Govan has become a sought-after pioneer within the cannabis industry. Owning 13 vertically integrated licenses throughout Southern California, combined with her passion for modernizing and elevating the cannabis space for brands, vendors, and consumers, Govan has earned a reputation as a dynamic and forward-thinking leader. Through this partnership with Alta II, her goal is to increase access to financing for minority-owned cannabis businesses, particularly for companies that are owned by women of color.
“Cannabis is my passion and as a long-time entrepreneur working in the business, I know how challenging the barriers to entry can be for minorities and women,” said Gloria Govan, Founder of RLNTLSS Brands. “Identifying women and minority-owned businesses will be a goal for me as general partner and together with Alta II, I hope to pave the way for a more diverse and inclusive future in cannabis.”
Alta II, launching in 1Q24, is the second investment vehicle of Alta Real Estate Fund (“Alta“), a leading real estate lender that has exclusively serviced the cannabis industry since 2019. Together with Govan at the helm, the target $100 million dollar fund will be used to provide real estate financing for qualified cannabis businesses nationally, with an emphasis on increasing access to capital for minority-and woman-owned cannabis businesses who have traditionally been overlooked and underfunded by investors in the space. As medical and adult-use legalization continues to spread across the United States, the cannabis industry is experiencing a surge in demand for production facilities, dispensaries, and other cannabis-related properties. However, since cannabis is still not legal at the federal level, it is nearly impossible to finance these property acquisitions through traditional sources like banks. This led Alta to emerge as a specialized real estate lender offering streamlined and innovative financing solutions tailored to the unique needs of the cannabis industry.
Understanding the unique needs and challenges of the industry, particularly the lack of access to institutional financing due to the continued federal prohibition of cannabis, Alta offers tailor-made solutions that allow operators to leverage their real estate assets for growth capital.
Since its inception, Alta has invested over US $75 million across multiple transactions, generating impressive returns for Alta’s investors while giving cannabis companies in multiple states the funding they need to expand their businesses.
Alta prides itself on empowering and enabling cannabis companies to realize their full potential. With multiple financing structures including sale-leasebacks and senior secured term loans, Alta provides efficient access to capital for a historically underserved industry. As part of its commitment to enhancing diversity in the sector and de-stigmatizing cannabis use, Alta seeks to collaborate with entrepreneurs who share the same values.
“Alta has embraced and supported the cannabis industry for years, quickly becoming one of the top real estate lenders in the space. With the launch of Alta II, we will continue executing our mission of providing growth capital to cannabis companies through real estate. As a minority-owned fund manager, we look forward to Gloria joining our team to reaffirm our commitment to diversity, equality, and inclusion in our underwriting and investment practices,” said Jade Green, General Partner of Alta and Alta II.
For more information, please visit http://rlntlssbrands.com and www.alta-fund.com.
About RLNTLSS
RLNTLSS Brands is a full-service brand and management cannabis agency that was founded in 2013 by Gloria Govan. The Los Angeles-based company fucntions at the heart of cannabis culture and serves as a management partner to celebrity brands, retail collaborators, and cannabis cultivation experts within the industry. RLNTLSS partnerships include celebrity brands such as Whoopi Goldberg, Gary Payton, Derek Fisher, and Freeway Rick Ross, as well as a variety of established and emerging cannabis brands. http://rlntlssbrands.com
About Alta & Alta II
Alta is a leading real estate lender that provides capital to regulated cannabis companies throughout the United States. Since its inception in 2019, Alta has raised and deployed over $75mm in private capital, exceeding its original target of $50mm. Alta II, launching in 1Q24 and raising $100mm, will target retail and industrial properties that are operated by creditworthy cannabis companies at all points in the supply chain.
SOURCE RLNTLSS Brands

Originally published at https://www.prnewswire.com/news-releases/cannabis-real-estate-lender-alta-real-estate-fund-ii-alta-ii-welcomes-industry-veteran-gloria-govan-as-general-partner-301902689.html
Images courtesy of https://pixabay.com
The post CANNABIS REAL ESTATE LENDER ALTA REAL ESTATE FUND II (“ALTA II”) WELCOMES INDUSTRY VETERAN GLORIA GOVAN AS GENERAL PARTNER first appeared on NY Elite Magazine.
Stars - NY Elite Magazine originally published at Stars - NY Elite Magazine

New York Fashion Week is still weeks away, but the power map is already readable. The September 2026 schedule is less a simple calendar than a preview of which houses, debuts, returns, and emerging names will shape the first major fashion conversation of the fall. The CFDA’s preliminary official NYFW schedule sets the Spring/Summer 2027 […]
Netflix says roughly 300 titles used generative AI in 2026 while The Odyssey turns IMAX into the weekend’s hottest ticket. Together, they show where the entertainment industry is really splitting: cheaper production on one side, premium theatrical experience on the other.
The June fashion calendar is crowded with drops, pop-ups, collaborations and retail storytelling, proving that launches now behave like miniature media events.
Bahia Miami Swim Week will take over JW Marriott Marquis Miami on May 29 with Latin American swimwear, resortwear, accessories, and a polished Brickell-facing showcase.
Art US Nation Association & Award is expanding its international cultural platform through a strategic partnership with VUGA Foundation, supporting exhibitions, award ceremonies, auctions, and a merit-based global art competition.
The Breakthrough Prize Ceremony in Santa Monica brought Gal Gadot, Zoe Saldana, and a surprisingly fashion-conscious red carpet into the spring conversation.