GEN Z’S INTEREST IN THE SOBER CURIOUS MOVEMENT INCREASES 53%, FROM 2023 TO 2024, ACCORDING TO A NEW NCSOLUTIONS ANALYSIS

Over one-third of Gen Zers (34%) say they’ll try a new beverage product if it’s marketed as aligning with the sober curious lifestyle. Nearly half (45%) of Gen Z say social media is the most effective advertising channel to inform them about new nonalcoholic options. The most popular month to purchase alcohol in 2023 was […]
The post GEN Z’S INTEREST IN THE SOBER CURIOUS MOVEMENT INCREASES 53%, FROM 2023 TO 2024, ACCORDING TO A NEW NCSOLUTIONS ANALYSIS first appeared on NY Elite Magazine.









