We all have our favorite seat at the movie theater, but Christopher Nolan says it depends on how the film is presented. Christopher Nolan is one of the most vocal and intelligent proponents of the theater-going experience. From challenging the industry’s use of streaming services to encouraging the use and preservation of film stock to […]
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CTV publishers using Innovid’s platform now have seamless access to Infillion’s award-winning value exchange ads.
NEW YORK, June 7, 2023 (Newswire.com)
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Infillion, an advanced media buying platform, today announced a partnership with Innovid Corp. (NYSE: CTV), an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, connected TV (CTV) and digital, to together bring simplified creative workflow and expanded publisher reach for Infillion’s award-winning choice-based CTV ad technology.
With this industry-first partnership, CTV publishers that utilize Innovid’s software development kit (SDK) will have seamless access to the choice-based, interactive streaming ads that Infillion pioneered without needing an additional technology integration. Infillion’s TrueX value-exchange ad experiences respect consumers’ time, attention, and privacy as well as provide impactful benefits to all parties in the industry. Consumers get shorter ad breaks, advertisers get exclusive guaranteed attention, and publishers get higher revenue per commercial break.
At the foundation of this partnership is Innovid’s CTV Composer. Within the tool, designers and developers can build interactive and dynamic CTV ad experiences in a matter of hours. Critically, ads developed using Innovid’s CTV Composer are built to communicate with the company’s proprietary SDK, enabling one creative experience to run seamlessly across 25+ connected TV device types. Access to Innovid’s CTV Composer means having the ability to offer advertisers a way to quickly develop engaging, interactive choice-based CTV ads that can run across the breadth of Innovid’s publisher footprint at scale.
“We are happy to partner with Infillion to provide first-to-market Innovid Composer technology that simplifies choice-based CTV ad development and delivery,” said Krista Panoff, Global SVP, Enterprise Development at Innovid. “Innovid’s CTV Composer’s ability to build interactive CTV ads is foundational to enabling this. Unlike desktop and mobile, CTV devices lack video player and tag type standardization. As such, delivering the same interactive and personalized experiences across the growing streaming space requires the installation of an SDK. Innovid’s CTV Composer is the solution to the industry’s lack of CTV standardization.”
Research released last month from Innovid has revealed that CTV is now responsible for half of all video ad impressions and continues to grow. Interactive ad formats on CTV, the same research found, drive over 600% more lift in engagement over standard pre-roll video ads, and also outperform the latter with a completion rate of 96.4%.
“Our partnership with Innovid delivers a more frictionless experience for publishers and outstanding engagement for consumers in a category that is often fraught with waning attention,” said Lauri Baker, SVP, Partnerships at Infillion. “Demand for CTV-only TrueX campaigns grew 10X last year as the industry continues to embrace consumer-first ad innovation for streaming audiences. With Innovid, we’re meeting that demand and guaranteeing for advertisers that consumers have not just seen but also interacted with their marketing messages.”
The two companies share a commitment to uncompromising quality and premium experiences that have frequently been recognized with top industry awards and accolades. Innovid was honored last year in the Digiday Technology Awards as the Best Video Ad Server. Infillion’s in-house creative services have built campaigns that have been honored by the Webby Awards, Festival of Media, the Creative Media Awards, and the ARF David Ogilvy Awards, and in 2023, Infillion was named Top Agency at the IAC Awards, which honor creative technical development.
About Innovid
Innovid (NYSE:CTV) powers advertising delivery, personalization, and measurement across linear, connected TV (CTV) and digital for the world’s largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit https://www.innovid.com/ or follow us on LinkedIn or Twitter.
About Infillion
Infillion is an advertising technology and solutions company that has built the most advanced media buying platform in the digital advertising industry — offering CTV, value-exchange products including TrueX, premium-rich media and display, live fan experiences, location technology and first-party data via its Gimbal commerce business. Infillion serves brands of any size, publisher partners, and media-buying agencies in the world with campaigns for clients such as Amazon, Microsoft, Bank of America and T-Mobile, and works with more than 200 publishers including A&E, Roku Audacy and FOX. Infillion’s advertising solutions offer unparalleled engagement and scale, premium inventory, award-winning creative and superior targeting and measurement, all unconstrained by walled gardens. Infillion’s mission is to advance the $700 billion digital advertising industry by improving user experiences and by providing high-attention ad formats and services that respect consumers’ time, attention and privacy. To learn more, visit https://www.infillion.com/ or follow us on LinkedIn or Twitter.
Contact Information:
Alyssa Kehoe
DiGennaro Communications
Original Source:
Infillion, Innovid Partner to Scale Reach and Streamline Workflow for Interactive CTV Ads
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Bryan Singer is developing a self-financed documentary which will address the sexual assault allegations against him. X-Men director Bryan Singer has largely stayed under the radar for the last few years, but Variety reports that he could be plotting a comeback which would kick off with a self-financed documentary addressing the sexual assault allegations against […]
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Paramount Pictures releases the final trailer for Transformers: Rise of the Beasts which gives us Unicron and plenty of robot mayhem. With just a few days to go before the release of Transformers: Rise of the Beasts, Paramount Pictures has released the final trailer for the latest installment of the franchise. Transformers: Rise of the […]
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Attention all fashion enthusiasts and luxury aficionados! ✨ Get ready to be enthralled by the incredible world of haute couture as we invite you to watch the sensational Debbie Wingham @debbie_wingham on Gossip Stone TV in her captivating reality show, “The Most Expensive”! 💎🎬
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Morfydd Clark, Eddie Marsan, and Sope Dirisu have signed on to star in Joe Marcantonio’s revenge thriller Uncle Morfydd Clark of The Lord of the Rings: The Rings of Power and Saint Maud has signed on to join Eddie Marsan (Happy-Go-Lucky) and Ṣọpẹ́ Dìrísù (His House) in the cast of the revenge thriller Uncle, Deadline reports. […]
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Impactful Fellowship Continues to Build a Network of Advocates for Adult Education
SAAEF Logo State Advocate for Adult Education Fellowship (SAAE…
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BLACK. FEMALE. FIGHTING FOR THE AMERICAN DREAM.
MIAMI, June 6, 2023 (Newswire.com)
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Locked Out, a Detroit-based documentary following Black women as they battle evictions, predatory lending, and modern-day redlining in America’s most segregated city, is set to screen at the 27th annual American Black Film Festival in Miami on Saturday, June 17, at 1:45 p.m. at the O Cinema South Beach. Produced by Saville Productions and directed by Oscar Nominee Kate Davis and Luchina Fisher, Locked Out intimately captures the impact of housing injustice while exposing the systems that prevent positive change.
“It’s easy to talk about the importance of equitable housing, but what’s too often missing from the conversation is the actual experiences of those on the ground,” said co-director Luchina Fisher, who received a 2022 GLAAD Media Award nomination for her feature debut Mama Gloria. “It’s eye-opening to see up close how our current system keeps mostly Black residents locked out of building wealth in America, but it was also stunning to witness the work Black women are putting in to save their communities.”
The documentary, which combines vérité filmmaking and archival footage, features longtime Detroit residents Soummer Crawford and Geraldine Smith-Bey, as well as experts from the University of Michigan, the United Community Housing Coalition, Ohio State University, and more. The film also spotlights those behind Detroit’s devastating use of land contracts.
Locked Out premiered in April at Detroit’s Freep Film Festival, where it received the Shine a Light Award for its heroic portrayal of the women on the front lines of the fair housing battle. After the American Black Film Festival, the documentary will head to the Newark Black Film Festival, Woods Hole Film Festival, and San Francisco Doc Fest to drum up nationwide support for the issue.
“I had read about the racial gap in homeownership across the country, but going to Detroit and embedding with vibrant Black female housing activists and women facing eviction was both dramatic to behold and traumatic for those we filmed,” said co-director Kate Davis, who received an Academy Award nomination for her film Traffic Stop and the Grand Jury Prize at Sundance for her landmark documentary Southern Comfort.
Tickets to the AABF screening of Locked Out are available at www.abff.com/miami/festival-passes/. The film will screen in-person on Saturday, June 17, at 1:45 p.m. and virtually June 19-25.
Locked Out was produced by LA-based production company Saville Productions. Learn more at www.lockedoutfilm.com and on Instagram @lockedout_film.
About Saville Productions
Saville Productions, founded by Rupert Maconick, has produced hundreds of projects with high-profile filmmakers, including Martin Campbell (Casino Royale), Barry Levinson (Rain Man), Werner Herzog (Grizzly Man), and others. Saville produced the feature-length documentary “5B,” directed by Academy Award nominee Dan Krauss. Saville also produced Werner Herzog’s documentary “Lo and Behold: Reveries of the Connected World,” which premiered at Sundance.
Contact Information:
Jessica Flaum
4152597975
Donovan Droege
3037208896
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Vinegar Syndrome is giving the 1987 slasher Night Screams, starring Ron Thomas of The Karate Kid, a 4K UHD and Blu-ray release I’m a huge fan of the slasher sub-genre, particularly of slasher movies that were released in the 1980s. I’ve tried to watch as many ’80s slashers as I could get my hands on, […]
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Quentin Tarantino slams streaming movies, saying that it’s almost like they don’t even exist in the zeitgeist. While many directors have embraced the streaming world, it’s safe to say that we won’t see Quentin Tarantino making a movie for Netflix anytime soon. While speaking with Deadline, Quentin Tarantino took aim at streaming services where it […]
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