SAM NAZARIAN’S SBE FORMS STRATEGIC ALLIANCE WITH WYNDHAM, LAUNCHES NEW SMART LIFESTYLE BRAND, PROJECT HQ HOTELS & RESIDENCES
Project HQ leverages sbe’s decades of lifestyle expertise, offering a transformative solution for adapting legacy hotels into exceptional centers for dining, nightlife, and wellness. Designed for savvy Millennial and Gen Z travelers, Project HQ has strategic investment from entertainment icon and entrepreneur, Marc Anthony; targeting 50 open hotels by 2030. Project HQ joins Wyndham’s Registry […]
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