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The association will bolster its predictive capabilities, empowering stronger consensus building and industry stewardship; names Katie Cross Head of Programs Management & Policy Insights.

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The top-selling men’s grooming brand is launching two new universal fragrances, Valley Mist and Canyon Incense – bottling the breathing landscapes across California

BOC’s New Fragrances

LOS ANGELES, January 23, 2023 (Newswire.com)
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Following the success of the brand’s signature scent, Pacific Cannabis, men’s grooming and lifestyle brand Baxter of California announces the launch of Valley Mist and Canyon Incense, two new, California-inspired fragrances as part of its expanding collection of lifestyle products for men. 

Baxter of California has bottled the essence and spirit of California to bring consumers two new fragrances inspired by some of the state’s most beautiful landscapes. Since 1965, Baxter of California has created products that embody the Southern Californian lifestyle and effectively care for the body and hair. These new fragrances capture the landscapes and aromas that are synonymous with the state – Valley Mist, inspired by the state’s vast orchards located in the low fertile grounds between mountains, and Canyon Incense, inspired by the fresh scents in the winding canyons across the state. 

“We are so excited to share our new fragrances with the public,” says Jose Figueroa, Associate Brand Manager of Baxter of California, “Pacific Cannabis has been such a staple scent for our consumers, and we’re elated to connect with an even wider fragrance-loving audience with the addition of Valley Mist and Canyon Incense to our fragrance collection.”

Valley Mist is a daytime scent inspired by the morning mist of the fertile grounds and orchards in Southern California’s valleys. The fresh zest of the breeze contrasts with the sun-drenched sweetness of the fruit on the trees. The fragrance opens with bergamot, lemon and ocean mist. The fresh heart notes include fir needle, pine needles and jasmine leaf, and the fragrance finishes with base notes cypress tree, driftwood and sheer musk.

Canyon Incense is a nighttime scent inspired by the cooler, fresher air found in the twists and turns of the state’s canyon landscapes. This leafy, woodsy scent blends into the spicy warmth of the fading sun. This scent opens with notes of bergamot, nutmeg and apple peel. Earthy heart notes include canyon rock, amber mist and tonka bean, and the scent is rounded out with a base of guaiac wood, red cedar and sandalwood.

Baxter of California’s Valley Mist and Canyon Incense fragrances will be available in 3.4 fl. oz/100 mL bottles at baxterofcalifornia.com and retailers including Ulta, Macy’s and Amazon. 

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ABOUT BAXTER OF CALIFORNIA

Since 1965, Baxter of California has been a pioneer in understanding and meeting our personal care needs. Our curated range of hair, skin, shave, and body essentials and lifestyle products are all tested by master barbers at our award-winning Baxter Finley Barber & Shop in Los Angeles. Our products are designed for quality and versatility to provide consumers with everything they need to confidently be who they are. 

BaxterofCalifornia.com 

@baxterofca

EDITORIAL/MEDIA INQUIRIES: For all media inquiries, including sample requests, please contact Alexa Lewis at [email protected].

HIGH-RES IMAGES: https://agencyguacamole.box.com/s/q7datf6pebztb9f7fwkba8a9gr64nhue 

Contact Information:

Alexa Lewis

PR & Influencer Manager

[email protected]

(310) 878-2560

Original Source:

Baxter of California Expands Fragrance Collection With Two New California-Inspired Scents

How Two Best Friends are Disrupting Another Beauty and Wellness Product Category

Trey Vilcoq & Kevin Brodwick CEO of BRIXY, Trey Vilcoq, and Co-F…

Accolades include Best Botox and Filler in Hoboken, Best Botox and Filler in Jersey City, Best Facial in Jersey City and Best Botox and Filler in Montclair

Evolve Med Spa wins four ‘Best of’ awards

HOBOKEN, N.J. – January 18, 2023 – (Newswire.com)

Evolve Med Spa, a trusted destination for skin rejuvenation, body contouring and injectable treatments, announced today it has been named the winner of four “Best Of” awards from The Local Girl Media Group, the media company dedicated to all things fun and local and includes The Hoboken Girl, The Jersey City Girl and The Montclair Girl sites. Evolve Med Spa received the following community-voted and selected awards:

• Best Botox and Filler in Hoboken
• Best Botox and Filler in Jersey City
• Best Botox and Filler in Montclair
• Best Facial in Jersey City

“We are absolutely thrilled with this news,” says Jennifer June, President of Evolve Med Spa. “These awards are special because they’re granted solely based on nominations and votes from our community, so we’re especially grateful to be recognized by our loyal clients across our locations.”

The Local Girl is a female-founded and -led media and lifestyle brand that shares local fun in various cities around the country. Each year, The Local Girl asks community members to nominate their favorite local businesses in a range of categories. After a week of nominations, top-three finalists are announced in each category and readers are asked to vote on their favorite. Winners of the awards are then announced, with each business ultimately being named the “best” in each town, across categories.

Evolve Med Spa has sought to address the growing demand for high-quality aesthetic services since 2020. The “Best Botox and Filler” and the “Best Facial” awards highlight Evolve Med Spa’s commitment to offering their clients the opportunity to look and feel their best, with high-quality and in-demand treatments, right in their own backyards. 

“Our clients will always be our number one priority. We want every single person who comes through our doors to leave feeling like their best selves,” says Dr. Osbert Fernandez, Medical Director of Evolve Med Spa. “So to win even one, let alone four, awards like this means so much to us. It is the highest praise we can receive because it is coming directly from our clients who have trusted us and are happy and confident with their results.” Dr. Fernandez credits a large part of the success to Evolve’s clinical training program for all of their advanced practice medical providers. 

Evolve Med Spa has also been awarded “Best Med Spa” by Best of NJ and Top Three Rated.

Contact Information:

Emily Fernandez

VP, Brand and Client Experience

[email protected]

9179406009

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Evolve Med Spa Awarded Four Local Girl Media Group ‘Best Of’ Awards

The growing beauty brand developer has garnered a cult-like customer base and following on social media.

Tobias Kuetscher
Chief Growth Officer

MIAMI – January 10, 2023 – (Newswire.com)

Rising beauty startup Underlining has officially announced the appointment of Tobias Kuetscher as its new Chief Growth Officer. In his new role, Kuetscher will work to strengthen the company’s multi-channel growth initiatives and lead the firm’s global expansion. The move marks the latest addition to Underlining’s growing global executive team. 

“We are thrilled to have been able to excite Tobias Kuetscher with our extraordinary success story and win him for our leadership team,” said Raz Romanescu, CEO and co-founder of Underlining. 

“Tobias brings an extensive network and expertise in the beauty industry globally that will help us further advance our strategy and organization, as well as reach our ambitious growth plans.” 

Prior to joining the Underlining team, Kuetscher served as Unilever’s General Manager for both the European and Asia-Pacific regions. Kuetscher also held leadership roles in marketing and sales at L’Oréal. Holding master’s degrees in business from the University of Mannheim and Swansea University, Kuetscher brings 20 years of beauty industry experience to the Underlining team. 

A leader in brand development, Underlining has propelled companies such as Nailboo, Hide, and Tatbrow to the forefront of the beauty and wellness space. From its existing brand portfolio, the industry pioneer has recently amassed over 1,000,000 customers collectively within the U.S. 

Having recently entered into an official retail partnership with 3,000 physical stores across the country, Underlining is well on its way to reimagining the world of beauty and wellness through its breakthrough cosmetic products.

To learn more about Underlining’s rapid growth in the market or to learn more about its expanding brand portfolio, please visit http://www.underlining.com.

About Underlining™

Underlining™ is one of the fastest-growing beauty startups in the USA. The flagship brands disrupting the industry include Nailboo® (nails) and Hide® (color cosmetics & skincare), which have a cult-like customer base on social media.

Contact Information:

Aidan Cole

[email protected]

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Tobias Kuetscher


Chief Growth Officer

Tobias Kuetscher


Chief Growth Officer

Press Release Service
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Original Source:

Underlining Wins L’Oréal and Unilever Top Executive Tobias Kuetscher

A groundbreaking step designed to collectively advance more good for perfumery, for people and for the planet at the industry level

FCA Stewardship…