
NEW YORK, March 1, 2024 /PRNewswire/ — ColorComm Media Group, a full service marketing and communications firm headquarted in New York City, has been tapped by Sprinkles to market a new product launch for Spring 2024.
The announcement of this partnership highlights Sprinkles trust and commitment in ColorComm Media Group to reach Sprinkles stakeholders through creative strategies, consumer engagement, and media positioning.
ColorComm Media Group will provide comprehensive support to Sprinkles through strategic messaging, story development, influencer marketing, and thought leadership.
“Sprinkles is entering a new phase of growth and transformation while staying true to our legacy of distinctive and premium offerings,” said Dan Mesches, Sprinkles President and CEO. “We are excited about ColorComm Media Group because of their unconvential strategic thinking and the ability to deliver unforgettable experiences that deepen our customers connection to our brand,” said Mesches.
“With a history of working with reputable consumer brands, ColorComm Media Group is positioned to take Sprinkles through its expansion,” said Lauren Wesley Wilson, Founder and CEO of ColorComm Corporation. “Sprinkles’ new product launch will make the Sprinkles experience accessible to a large part of the country,” said Wesley Wilson.
ColorComm Media Group clients include Walmart, Google, Coca-Cola, Nielsen and more.
ABOUT SPRINKLES
Sprinkles offers premium cupcakes, cakes and cookies that are baked fresh in small batches throughout the day and handcrafted with only the finest ingredients. Sprinkles opened its first bakery in Beverly Hills in 2005, drawing long lines of loyal cupcake fans and celebrity endorsements. Passionate innovators, in 2012, Sprinkles debuted the world’s first Cupcake ATM and has grown to over 70 bakeries and ATMs coast to coast.
ABOUT COLORCOMM MEDIA GROUP
ColorComm Media Group (CMG) is a full-service strategic communications and marketing firm headquartered in New York City. CMG offers strategic communications counsel to Fortune 500 companies, consumer brands, and non- profit organizations to reach stakeholders, audiences, advocates, decision makers, and influencers. CMG is a team of fresh thinkers, cultural strategists, corporate communications experts, and brand marketers.
SOURCE ColorComm, Inc.
Originally published at https://www.prnewswire.com/news-releases/sprinkles-hires-colorcomm-media-group-to-market-new-product-launch-302077248.html
Images courtesy of https://pixabay.com
The post Sprinkles Hires ColorComm Media Group to Market New Product Launch first appeared on NY Elite Magazine.
Stars - NY Elite Magazine originally published at Stars - NY Elite Magazine

New York Fashion Week is still weeks away, but the power map is already readable. The September 2026 schedule is less a simple calendar than a preview of which houses, debuts, returns, and emerging names will shape the first major fashion conversation of the fall. The CFDA’s preliminary official NYFW schedule sets the Spring/Summer 2027 […]
Netflix says roughly 300 titles used generative AI in 2026 while The Odyssey turns IMAX into the weekend’s hottest ticket. Together, they show where the entertainment industry is really splitting: cheaper production on one side, premium theatrical experience on the other.
The June fashion calendar is crowded with drops, pop-ups, collaborations and retail storytelling, proving that launches now behave like miniature media events.
Bahia Miami Swim Week will take over JW Marriott Marquis Miami on May 29 with Latin American swimwear, resortwear, accessories, and a polished Brickell-facing showcase.
Art US Nation Association & Award is expanding its international cultural platform through a strategic partnership with VUGA Foundation, supporting exhibitions, award ceremonies, auctions, and a merit-based global art competition.
The Breakthrough Prize Ceremony in Santa Monica brought Gal Gadot, Zoe Saldana, and a surprisingly fashion-conscious red carpet into the spring conversation.